While CEOs of market leading organisations value the importance of effective branding, this focus doesn’t always filter down to the rank and file they employ.
In an increasingly competitive market (whether selling cola products, car parts or oneself), it literally pays to stand out from the crowd. Aka Aka local, and author of You’re Hired, Tom O’Neil, says when it comes to branding, a personal approach is crucial. “So many people massively undersell and let themselves down in job hunting. We are now ‘brands’, whether we understand this or not. Therefore, we need to learn how to manage our brands,” he says.
Tom has practiced what he preaches; the local lifestyler, personal development specialist, recruitment and human resources consultant, author and motivational speaker has gainfully employed his own advice.
While CEOs of market leading organisations value the importance of effective branding, this focus doesn’t always filter down to the rank and file they employ.
In an increasingly competitive market (whether selling cola products, car parts or oneself), it literally pays to stand out from the crowd. Aka Aka local, and author of You’re Hired, Tom O’Neil, says when it comes to branding, a personal approach is crucial. “So many people massively undersell and let themselves down in job hunting. We are now ‘brands’, whether we understand this or not. Therefore, we need to learn how to manage our brands,” he says.
Tom has practiced what he preaches; the local lifestyler, personal development specialist, recruitment and human resources consultant, author and motivational speaker has gainfully employed his own advice.
Today, Tom runs a CV development and career consultancy. His latest book shows how personal branding and use of social networking have become essential to success. “The internet has made it unbelievably easy to apply for roles, [so] it’s VITAL to promote your achievements, and ‘mirror’ what an employer is seeking. A strong online brand will significantly help you promote yourself. But remember, it’s so easy to damage your brand with one stupid selfie or facebook post!”
From preparing r?sum?s and cover letters, to interviewing tips, networking, direct marketing, salary negotiation and career goal-setting, You’re Hired intends to provide a complete set of tools for ‘Trump-ing’ the competition. Tom’s books are available at bookstores, or via achievementexpert.com. He is also available for speaking engagements.
Rural Living has a copy of this book to give away.
Tom O’Neil: You’re Hired – The essential guide to job hunting and personal branding, RRP $29.99, New Holland.
To be in to win, simply complete the form below.
One entry per person/email address; Winner notified by phone or email.
Entries close December 31, 2015.
PLEASE NOTE: due to the Christmas-New Year break, prizes may not be despatched until later in January.
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