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n an increasingly competitive market (whether selling cola products, car parts or oneself), it literally pays to stand out from the crowd. Former east Auckland local, and author of You’re Hired, Tom O’Neil, says when it comes to branding, a personal approach is crucial.
After spending his formative years in the Howick/Pakuranga area, Tom has practiced what he preaches; the personal development specialist, recruitment and human resources consultant, author and motivational speaker has gainfully employed his own advice.
Today, Tom runs a CV development and career consultancy. His latest book shows how personal branding and use of social networking have become essential to success.
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