Why should we learn from our mistakes, whether in life or in business, when surely a better idea would be to learn from the mistakes of others!
During his career, founder of The Breakthrough Co, Dr Mike Ashby, concedes he has made a few errors. However, thanks to his new book – Breakpoints: How to Shift Your Business to the Next Level –the Auckland business coach believes others can avoid pitfalls all too common on the road to success.
"I wanted to document for others what I’ve learned from running my own business and working with hundreds of business owners over the years,” he says.
Why should we learn from our mistakes, whether in life or in business, when surely a better idea would be to learn from the mistakes of others!
During his career, founder of The Breakthrough Co, Dr Mike Ashby, concedes he has made a few errors. However, thanks to his new book – Breakpoints: How to Shift Your Business to the Next Level –the Auckland business coach believes others can avoid pitfalls all too common on the road to success.
"I wanted to document for others what I’ve learned from running my own business and working with hundreds of business owners over the years,” he says.
"It’s about the moments in a business owner’s career when things change forever. There are four broad things a business owner needs to do: get a life, get clear, get free and get help. This book explains how to make all that happen.”
Grounded in both theory and practice, <italics> Breakpoints <close italics>, brings together lessons Mike has learnt during his career.
"It’s about the things that business owners struggle with. It’s a must read because there are ideas in it that will make a significant and permanent difference in how the business owner operates. There will a bunch of lightbulb moments for any open-minded, growth-oriented business owner. These are ideas that work!”
Breakpoints – How to Shift Your Business to the Next Level
Dr Mike Ashby
Published by Wiley
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