Why should we learn from our mistakes, whether in life or in business, when surely a better idea would be to learn from the mistakes of others!
During his career, founder of The Breakthrough Co, Dr Mike Ashby, concedes he has made a few errors. However, thanks to his new book – Breakpoints: How to Shift Your Business to the Next Level, the Farm Cove resident believes others can avoid pitfalls all too common on the road to success.
“I wanted to document for others what I’ve learned from running my own business and working with hundreds of business owners over the years,” says Mike.
Why should we learn from our mistakes, whether in life or in business, when surely a better idea would be to learn from the mistakes of others!
During his career, founder of The Breakthrough Co, Dr Mike Ashby, concedes he has made a few errors. However, thanks to his new book – Breakpoints: How to Shift Your Business to the Next Level, the Farm Cove resident believes others can avoid pitfalls all too common on the road to success.
“I wanted to document for others what I’ve learned from running my own business and working with hundreds of business owners over the years,” says Mike.
“It’s about the moments in a business owner’s career when things change forever. There are four broad things a business owner needs to do: get a life, get clear, get free and get help. This book explains how to make all that happen.”
Despite success in the business arena, including significant roles with Ernst and Young Consulting and Southern Cross Healthcare, Mike ultimately set out on his own.
Frustrated by the slow pace of change at corporate level, the doctor of International Relations established a business which would ‘morph into’ The Breakthrough Co., which is focused on helping small businesses grow.
“Most coaches and speakers are sole traders, and there’s a world of difference between talking about it and doing it,” he says.
“I’ve worked for big corporates; I’ve been a partner at an international consulting firm, so I know what I’m talking about. As much as anything, my insights come from running my own business. I understand the challenges of running a business, and I’ve seen what works and what doesn’t.”
Grounded in both theory and practice, Breakpoints, brings together lessons Mike has learnt during his career. “It’s about the things that business owners struggle with. It’s a must read because there are ideas in it that will make a significant and permanent difference in how the business owner operates. There will a bunch of lightbulb moments for any open-minded, growth-oriented business owner. These are ideas that work!”
Dr Mike Ashby: Breakpoints – How to Shift Your Business to the Next Level, RRP $30.99, Wiley.
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