In a bid to raise awareness of children's eye health and improve the vision of children across New Zealand, OPSM have released Penny the Pirate, the world's first children's book and app that screens your child's vision. Penny the Pirate has turned eye screenings into a fun, interactive, illustrated book*.
In new research^ uncovered by OPSM it was revealed that Kiwi parents of children aged 3-10 aren't prioritising their child's vision like other health matters, with 1 in 10 children never having had their eyes tested. The most common response for not getting their child's eyes tested was that parents weren't aware that their child needed one. It was also revealed that 1 in 6 New Zealand school children (aged 3-10) have experienced eye problems.
In response to these troubling statistics, Penny the Pirate was brought to life! Senior New Zealand Optometrist at OPSM, Zoe Smith explains that "It is the first device available to help parents screen their children's vision and eye health from the comfort of their own home. Designed for children aged 3-10 years old, Penny the Pirate combines the art of story-telling with eye care".
In a bid to raise awareness of children's eye health and improve the vision of children across New Zealand, OPSM have released Penny the Pirate, the world's first children's book and app that screens your child's vision. Penny the Pirate has turned eye screenings into a fun, interactive, illustrated book*.
In new research^ uncovered by OPSM it was revealed that Kiwi parents of children aged 3-10 aren't prioritising their child's vision like other health matters, with 1 in 10 children never having had their eyes tested. The most common response for not getting their child's eyes tested was that parents weren't aware that their child needed one. It was also revealed that 1 in 6 New Zealand school children (aged 3-10) have experienced eye problems.
In response to these troubling statistics, Penny the Pirate was brought to life! Senior New Zealand Optometrist at OPSM, Zoe Smith explains that "It is the first device available to help parents screen their children's vision and eye health from the comfort of their own home. Designed for children aged 3-10 years old, Penny the Pirate combines the art of story-telling with eye care".
Written into Penny the Pirate is three eye screenings for distance vision, colour vision and depth perception. For more information on Penny the Pirate and how it works click here.
*Penny the Pirate does not replace a full eye test with an optometrist; it is designed to help parents identify whether a child may need an eye test. Optometrists recommend an eye test at least once every two years or more frequently depending on clinical need. Kit required, available free in store or free to order online.
^A Lonergan study conducted in April 2014 of 1,351 New Zealand parents with children aged between 3-10 years.
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